Trusted by the top companies in the world

76% of Shoppers Only Buy When the Journey Is in Their Own Language.

What’s quietly making them drop off:

  • Product pages shoppers can't read
  • Carts abandoned at checkout
  • Support queries left unresolved
  • Returns and delivery challenges
  • Supplier coordination gaps
Shoppers don't push through language barriers. They leave and switch to a competitor.

The emotii effect

We close the gap between the traffic you attract and the revenue you earn.

The solution

emotii puts agentic AI behind every stage of the retail journey, from product R&D to the final delivery confirmation.

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Prospective Customer Experience

A shopper who can't read the product page won't scroll past it.

Make product discovery easy in every customer's language, so browsing never ends in a drop-off.

The action to buy happens while visitors scan listings, sizing charts, specifications and reviews. When any of these appears in an unfamiliar language, the visitor leaves within seconds. emotii makes your full catalogue readable, searchable and persuasive in every customer's preferred language, so the traffic you bring in converts instead of bouncing.

Market Expansion

Establishing in a new market should add revenue, not workload.

Enter new markets and start selling without the hassle.

Entering a new market usually means months of arduous setup for retailers: new agencies, new support teams, new processes. emotii compresses that timeline. Marketplaces, D2C brands and omnichannel retailers use it to open new regions with the catalogue, the checkout, the support desk and the distributor conversations all ready for that market from the start.

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Sales (Customer Experience)

Shoppers rarely complete an order they can't fully understand.

Offer shopping experience in users’ native language.

Shoppers drop off the moment the website, a payment step, delivery option or size guide stops making sense in their language. With emotii, your sales and live chat teams respond in real-time, in the customer's language, with tone and cultural sensitivity intact. The result: fewer abandoned carts and more completed orders, in every market at once.

Post-Sales Customer Experience

What happens after the sale defines the customer experience.

Post-purchase interactions are where customer loyalty is won or lost.

Feedback, returns, refunds, tracking updates and order issues are sensitive conversations, and they shape whether a customer comes back or not. emotii helps your team handle them with clarity and care in the shopper's own language. When a problem is resolved the way the customer expected, a complaint becomes loyalty and a one-time buyer becomes a repeat customer.

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Marketing

A successful campaign in one market can fall flat in another.

Run campaigns that feel local in every market without losing your brand voice.

Product launches, influencer collaborations, seasonal sales and storefront banners each carry a tone that's easy to lose in global markets. emotii adapts your messaging culturally and lets your retail marketing team make their campaigns understood in every language you sell in, so your brand voice stays consistent while the message feels written for the audience reading it.

Procurement and Logistics

Small misunderstandings in orders can stall an entire supply chain.

Get specifications, orders and delivery terms understood exactly as intended.

Retail supply chains stretch across continents, and small misunderstandings become big delays. emotii keeps your buying teams, suppliers, freight partners and warehouses aligned, so specifications, orders and delivery terms are understood exactly as intended. Clear communication means fewer errors, faster turnarounds and stronger supplier relationships in any market you source from.

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Operations (Production Management, Development, R&D)

A specification misread results in loss in returns in every market.

Align production, development and R&D teams across every facility and time zone.

Your team works with people from different cultures and continents, from production management to product development and R&D. Quality control feedback, sample revisions and factory floor instructions need to be understood in every language. emotii gives operations and product teams a single, precise channel with manufacturing partners worldwide, so what was designed is exactly what gets produced.

Service and Warranty

Support in the customer's language is what most retailers can't offer.

Handle claims, repairs and replacements in the languge your customers expect.

Customers expect support in their own language, and for most retailers that is hard to offer. emotii lets one support team serve shoppers worldwide across chat, email and voice, preserving tone and intent in both directions. Service teams across electronics, furniture, fashion and appliance retail can process claims and coordinate repairs with any customer, anywhere, with nothing lost along the way.

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Learning and Development

Your brand standard is only as strong as the training behind it.

Get every team up to speed faster, in their own language.

Store teams, warehouse staff and seasonal hires come from varied backgrounds, and training only works when it is understood clearly. emotii delivers your onboarding, product knowledge and safety training in the language your people learn best in. As a result, teams get up to speed faster, mistakes drop and standards stay consistent across locations.

Finance and Legal

Selling in multiple markets means complying in multiple markets.

Give finance and legal teams precise communication across every jurisdiction you trade in.

Invoices, supplier contracts, payment terms, VAT filings and compliance documents leave no room for ambiguity. emotii gives finance and legal teams the precision to review, negotiate and report across borders quickly, without routing every document through slow and expensive external language providers.

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Support Functions

Buying trips and store openings can't wait for paperwork to be made sense of.

Support every employee abroad, from briefing to arrival.

Behind a global retail business sits a network of support teams, from global mobility and corporate travel to immigration specialists relocating talent. emotii equips these teams to brief, assist and stay connected with every employee abroad, so the business keeps moving and nobody is left stranded by a form they can't read.

Human Resources

The best candidate isn't always the one who speaks your language.

Hire, onboard and engage every employee in their own language.

emotii enables HR teams in retail and e-commerce to recruit, interview, onboard and engage employees in each candidate's language of choice, so the right person is selected for the job and every team member, from head office to stockroom, hears the same message.

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Frequently Asked Questions

  • How does emotii work with our existing e-commerce platform and support tools?
    emotii fits into the systems your teams already use, including live chat, helpdesk, email and customer support platforms. There is no need to replace your existing setup or retrain your teams. Your agents carry on working as normal while emotii handles the language layer in the background.
  • Can emotii handle the volume of customer conversations a retail business generates?
    Yes. emotii is designed for scale, from daily enquiries to seasonal peaks like holiday sales. Our solutions support your team in handling hundreds of thousands of conversations, while response quality and speed stay consistent in any of the 126+ languages supported.
  • Will product descriptions and brand messaging still sound like us in other languages?
    That is exactly what emotii is built around. Rather than translating word for word mechanically, emotii preserves human tone, intent and cultural nuance, so your brand voice feels natural to a shopper in Tokyo, Berlin or SΓ£o Paulo.
  • What role does emotii play in returns, refunds and customer complaints?
    These are the conversations where clarity matters most. Your team owns the resolution, the policy and the decisions. emotii simply makes sure that what your agents say is understood precisely by the customer, and what the customer says is understood precisely by your agents. The result: less miscommunication, faster resolutions and satisfied customers.
  • Is customer data secure when conversations pass through emotii?
    Yes. emotii is designed with enterprise grade security and data protection standards, so customer conversations, order details and personal information are handled safely and in line with GDPR and ISO 27001.

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Experience how emotii helps your team support shoppers in their own language, from first click to checkout and beyond.

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